Making websites more visible among competitors using search engine advertising on Google Ads. Delivering ads to users already searching for similar products and services. Controlling placements and optimizing ad spend.
ProjectsComprehensive setup and management of search engine advertising campaigns, including audience analysis and keyword research. Ongoing optimization, conversion tracking, budget planning and control to maximize return on ad spend.
Pre-work audit and a technical-commercial proposal to define target audience and competitors, choose an advertising strategy, and select keywords.
Selection of keywords required for competitive Search Engine Advertising. Evaluation of keyword popularity among users.
Campaign setup in professional mode with creation of tailored text and graphical creatives for each task.
Setting up conversion goals and analysing sales data to eliminate weak points in advertising campaigns.
Improving ad quality and relevance to increase click-through rate (CTR) and other performance metrics.
Determination of a monthly budget and allocation of funds across campaigns for optimal results.
Analysis of search-query statistics to assess trends in popularity, regional differences, and related queries users search for on the same topic.
Compiling all semantically related queries and excluding irrelevant ones forms the semantic core, essential for structuring the site, landing pages, and configuring Search Engine Advertising campaigns.
Increased traffic and new leads to drive sales.
Growth in traffic from paid search sources based on audience interests and queries, resulting in more leads and conversions.
Strengthening market position and achieving competitive advantages.
Statistics on search queries, ad impressions, clicks, average cost-per-click, and total advertising spend.
Tracking interactions via advertising platforms with measurable conversion metrics from impressions to sales.
Post-launch websites and online stores support, improving the quality and popularity of websites and online stores via search engine optimization.
Maintaining developed websites, landing pages, online stores, product catalogs and other web projects. Support provided in line with the company's schedule, priority issues handled around the clock, including weekends and holidays.
Improving site quality and visibility, increasing traffic from non-paid sources. Creating and refining content to boost search rankings and better satisfy user intent.
Providing recommendations and sharing experience. Consulting on campaign setup, management and online marketing.
Paid-search cores focus on transactional phrases that drive users toward a specific action — for example, "buy sofa in Berlin". SEO cores may also include informational keywords. The paid-search keyword core is usually smaller than the SEO core. Broad match can be used to start campaigns, while low-frequency queries not collected manually can be captured by auto-targeting.
For general questions concerning new client relations, as well as technical questions on administration and web development, please contact us at info@ntchs.com.
